Digital Expert Networks

The Unfranchise System

People buy franchises for the best practices, training, systems, and marketing but mostly it is the marketing that makes them decide to abandon their dream of being real entrepreneurs.

• They are afraid they won't be able to get business on their own.
• They think that the franchise will guarantee their success in exchange for a portion of their income and most of their autonomy.

In this day and age though, the marketing that new franchises offer simply doesn't work as well as it used to. The new franchise owner may have some truly amazing best practices, but not nearly enough customers to practice on.

eVelocity's digital matrix approach to local marketing makes it possible for us to operate like a complete virtual marketing department for an individual business location rather than just allocating a pro-rata portion of the ad budget to their market. The amount of marketing we are able to provide for less than a thousand dollars a month could not be replicated with anything less than a multi-person marketing department costing tens of thousands a month.

In short, we can over deliver on the marketing in the early stages before there is a massive branding budget for the company to work with. Beyond that we are able to incorporate all of the training, education, best practices, culture building and communications into a digital platform so that every location is getting all of the "systems" that they would get from a traditional franchise only it cost a fraction as much to create and deliver these systems.

At the end of the day we are able to develop platforms that can deliver all the marketing, the systems, procedures, collateral materials, training, tracking, feedback and management systems for as little as $300 a territory, or even less.

The whole package can be managed by a single industry expert with surprisingly little effort and does not even need to be part of a franchise. The individual businesses, can simply pay for the system access while keeping their individual identities and branding.

Let us show you how we can take one expert or benchmark business and turn it into a digital cloning machine in as little as 20 days.

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